Contribution
Creative direction
Graphic design
Tools
Illustrator
InDesign
PowerPoint
IS: Streamlined Sales Communication with a Unified Business Proposal
The challenge
International School, an award-winning bilingual education publisher, faced a critical communication gap. With over 40 sales consultants sharing inconsistent, outdated materials, the lack of brand cohesion risked diminishing credibility and prolonging onboarding. The sales team needed a scalable, professional proposal template that could be easily customized while maintaining brand integrity.
The solution
I developed a unified commercial proposal that:
Standardized brand communication with strict adherence to colors, typography, icons, and layout grids.
Improved efficiency with an adaptable PowerPoint template, reducing prep time for consultants.
Enhanced readability through structured margins, whitespace, and a modular design for easy content swaps.
Supported onboarding by serving as a ready-made sales tool for new hires.
Impact & results
The proposal became a cornerstone asset for the sales team, ensuring:
Consistent messaging across 40+ consultants.
Faster deal cycles with polished, client-ready materials.
Stronger brand perception through cohesive visual storytelling.
About the client
International School is a leading bilingual education publisher based in Brazil, known for innovative programs, global partnerships and outstanding events for educators. My role as their in-house designer bridged marketing and sales, to align all creative outputs with brand strategy.