Contribution
Creative direction
Graphic design
Video editing
Tools
PowerPoint
After Effects
IS: Sales Kick-Off Dynamic Presentation Design and Video
The challenge
For International School’s annual Sales Kick-Off, the leadership team needed:
A high-impact slide deck to energize and align the Growth team.
A compelling narrative to drive focus, motivation, and commitment to annual goals.
A memorable closing video to reinforce key messages from company leaders.
The solution
1. Inspirational Slide Deck
Story-Driven Structure: Each slide built momentum, using visuals, quotes, and data to reinforce the theme of growth and success.
Brand-Aligned Design: Consistent with International School’s identity while incorporating dynamic layouts for engagement.
Presenter-Friendly: Designed for smooth delivery, with clear slides that speak for themselves.
2. Motivational Leader Video
Emotional Appeal: Edited a short film (including audio effects and motion graphics) featuring company leaders expressing gratitude and rallying the team.
Seamless Integration: The video served as a powerful closing moment, tying the presentation’s themes together.
Impact & results
Increased team morale: feedback highlighted the deck’s clarity and motivational impact.
Stronger alignment on annual objectives, with leaders reporting improved focus post-event.
Repeatable framework adopted for future kick-offs and training sessions.
About the client
International School is a leading bilingual education publisher based in Brazil, known for innovative programs, global partnerships and outstanding events for educators. My role as their in-house designer bridged marketing and sales, to align all creative outputs with brand strategy.