Contribution
Creative direction
Graphic design
Print media design
Tools
Illustrator
InDesign
Photoshop
After Effects
Biz @ FEBRABAN 2025: Standing Out From The Crowd
The challenge
For Febraban 2025 (Brazil's largest financial technology tradeshow) fintech startup Biz needed to cut through the noise and clearly communicate its unique value proposition: complete personalization of its physical and digital financial products. The goal was to design a cohesive event identity and marketing collateral that would:
Instantly convey the core offering of white-label branding.
Appeal to two distinct audiences: HR teams (buyers of employee benefit cards, salary advance processing and other services) and B2B fintech partners.
Create memorable and efficient storytelling.
The solution
I developed a comprehensive event identity system centered on a powerful, intuitive visual metaphor for personalization.
1. Core Identity & Key Message:
The "Your Brand Here" Motif: A secondary logo and recurring copy phrase directly communicated the white-label service.
Fingerprint Iconography: Used throughout collateral as a universal symbol of unique identity and custom branding, making the abstract concept of personalization instantly tangible.
2. Dual-Target Audience Strategy:
"Light Mode" / "Dark Mode" Palette System:
Light Mode: A brighter palette was applied to materials targeting HR departments, emphasizing clarity and approachability.
Dark Mode: A moodier, tech-forward palette was used for collateral aimed at fintech partners, aligning with trends in AI and software UI.
3. Comprehensive Event Collateral:
Booth Layout & Design: Created an engaging environment that implemented the color strategy and featured the key visual motifs.
10-Page Magazine: A sleek takeaway piece detailing Biz's services, utilizing the dual-palette system to segment content for different readers.
Branded Merchandise & T-Shirts: Designed wearable and functional items (using the fingerprint and "Your Brand Here" concepts) to extend brand visibility beyond the event floor.
Impact & results
Clear Messaging: The "fingerprint" and "Your Brand Here" concepts successfully translated a complex service into an instantly understood visual language.
Audience Segmentation: The light/dark mode system efficiently guided the right content to the right prospects, streamlining on-site conversations.
About the client
Biz is a forward-thinking financial technology startup and regulated financial institution in Brazil. Its mission is to decentralize financial services by offering personalized, modular solutions, from white-label credit cards and payment processing to multi-currency digital accounts, empowering businesses with tailored financial tools.
Febraban is the Brazilian Federation of Banks and hosts the premier annual event for the financial and technology sectors in Latin America, attracting major players in banking, fintech, and investment.