Contribution
Graphic design
Tools
Photoshop
Illustrator
InDesign
RD Station
WordPress
ESSS: Cohesive Global Marketing Across Multiple Brands
The challenge
ESSS, a global leader in engineering simulation software with a portfolio of subsidiary brands, faced a significant scaling challenge:
Inconsistent branding across diverse markets and target audiences (from oil & gas to engineering college students).
Inefficient workflows causing bottlenecks in producing high volumes of marketing collateral.
A need for agility to deploy localized, yet on-brand, monthly campaigns quickly across digital channels.
The solution
As part of the in-house design team, I implemented a structured, scalable design system to unify the global marketing output.
1. Centralized brand management:
Developed and maintained distinct yet cohesive visual identities for the subsidiaries.
Created comprehensive asset libraries to ensure consistency across all touchpoints.
2. Full-funnel marketing collateral:
Designed and produced a wide array of materials, including:
Digital: Social media posts, ads, ebooks, email marketing layouts, visual assets for landing pages and website updates (WordPress).
Print: Brochures, flyers, and event materials.
Video: Edited ads and simple motion graphics for digital campaigns.
3. Process optimization:
Built structured templates for recurring assets (e.g., social posts, email headers), drastically reducing production time.
Enabled the marketing team to execute projects faster, smarter, and with brand accuracy.
Impact & results
Improved brand cohesion: Ensured all customer interactions, regardless of region or brand, reflected a professional and unified corporate image.
Increased production speed: Streamlined workflows cut down asset production time, allowing the team to execute more campaigns simultaneously.
Enhanced local relevance: Tailored designs for different industry sectors improved engagement within each unique target audience.
About the client
ESSS (Engineering Simulation and Scientific Software) is a global provider of high-performance numerical simulation solutions. With over 25 years of experience, 15 international offices, and a client base of over 500 leading companies, ESSS is a recognized innovator in sectors including oil & gas, aerospace, automotive, and energy.