Contribution
Graphic design
Video editing
E-mail layout
Tools
Photoshop
After Effects
Premiere Pro
Hubspot
Biz Ads and Banners: Drive Desirability and Clarity
The challenge
Biz, a regulated financial technology startup, needed to launch a new marketing strategy to explain its complex, modular service offerings quickly and effectively. The core challenges were:
Communicating a multifaceted product (multifunctional, white-label employee benefit cards) in a crowded fintech space.
Establishing credibility and desirability quickly to capture the attention of high-level decision-makers.
Generating qualified leads through a clear and immediate call-to-action.
The solution
I developed short-form, high-impact animated ads and complementary email headers designed for instant comprehension and engagement.
1. Animated Ads:
Ultra-Concise Storytelling: Each ad communicated the product, its value, and social proof in under 10 seconds.
Social Proof Integration: Featured cards branded with the logos of Biz's biggest clients to instantly build trust and create aspirational value.
Clear CTA: Included a prominent QR code for instant access to a dedicated landing page, shortening the customer journey from discovery to action.
2. Cohesive Email Headers:
Designed visually consistent headers and layouts for the email campaign, reinforcing brand recognition.
Focused on clarity and brand alignment to support the higher-conversion, long-form content within the emails.
Impact & results
Enhanced Perceived Value: By showcasing recognizable client brands on the cards, the ads effectively positioned Biz's product as a desirable and credible solution.
Streamlined Messaging: Achieved the goal of making a complex financial product instantly understandable and compelling to its target audience.
About the client
Biz is a forward-thinking financial technology startup and regulated financial institution in Brazil. Its mission is to decentralize financial services by offering personalized, modular solutions, from white-label credit cards and payment processing to multi-currency digital accounts, empowering businesses with tailored financial tools.